Why AI and ML is predicted to rule the mobile App industry in the next few years
When we use popular mobile Apps, we’ll feel the App somehow understands us. This experience is achieved by implementing artificial intelligence and machine learning into the application.
AI and ML are evolving and making a big impact on our lives as we speak. For instance, right from watching our favorite shows/movies on Netflix, using multiple filters on the face in Snapchat, asking Alexa to play music, or requesting Siri to make a call, we could feel the presence of AI and ML. Hence, many businesses nowadays implement AI into their mobile App development process.
What exactly are AI and ML
Artificial intelligence is a technology that enables Apps, programs, and algorithms to use human reasoning for solving numerous problems. In other words, AI is a modern technique that allows computers to replicate human behavior. Under AI, many exciting technologies line up, such as mobile voice recognition assistants, Natural Language Processing, Deep Learning, and Machine Learning.
On the flip side, ML is a subset of AI. It is mainly utilized to gather data from user behavior and learn their inputs with a motive to help machines react. ML has the power to forecast the next sets of events by analyzing user behavior patterns. Apart from that, AI has made seamless functioning of self-driving cars, chatbots, virtual agents possible.
Every SMBs strive to build a mobile App that offers personalized content. The attention-grabbing time of a user is gradually decreasing. Hence, this means giving information/content plays a vital role to maintain user engagement. This is where personalized recommendations come into play. AI and ML algorithms can monitor the choices users make and recommend relevant content customers are interested in.
A more connected mobile ecosystem is achieved by voice optimisation into mobile Apps. For instance, a user can easily manage all the connected devices through a single App like Google Home and Amazon Alexa.
The benefits of AI and ML don’t end on how innovative an App works, it also extends to how we develop Apps in the first place. With the AI’s flexibility, mobile developers can release frequent new versions. Additionally, it also encourages iterative and feedback-driven development.
Enhanced App Security
AI and ML-powered security solutions helps to enhance a mobile App’s security. Since many applications nowadays performs multiple online transactions and transfer crucial data, these solutions come handy to prevent malicious data breaching.
A few years ago, AI was just a name for an innovative technology that can make machines perform tasks as humans do. However, today it does more than that. By seeing from a business point of view, AI and ML is a great tool to attain all the necessary, reliable, and efficient insights and make a company stand out from the crowd. For this, a business needs to work with an experienced mobile App development company like Soft Suave.
Soft Suave can make regular Apps AI and ML friendly and provide a high user experience. Hence, a business can easily retain their customers, build loyal ones and increase their revenue eventually.